Imagine That’s digital marketing learning series continued into June last week, kicking off with two seminars held in Grand Lake and Granby, Colorado on Wednesday and Thursday. The courses “Digital Marketing: Not Your Grandma’s SEO” and “Building a Solid Brand Srategy” honed in on the importance of digital marketing and brand strategy and development for businesses. Topics covered included:
• Defining Digital Marketing and understand how it might apply to and benefit their business
• Understanding the various components of digital marketing including: social media, websites, content marketing, blogging, and search engine optimization
• Know what branding is and understand its importance
• Know what brand archetypes are and why they matter
• Understand best practices and trends in logo design
Thursday’s seminar on branding also included a Lunch & Learn; during which, Imagine That CEOs Jeff McElhatten and Tom Fellner held a coaching session with various businesses providing mentoring and advisement on various questions specific to marketing
Imagine That’s learning series is an ongoing educational program providing lectures, courses and seminars to the Colorado community. The series is a great opportunity for business owners, enthusiasts and entrepreneurs to learn more about the importance of best practices in digital marketing and brand development in today’s market.
With Colorado being the number one state for most start-up companies by population density, remaining relevant in a competitive market is crucial. Leveraging the proper content, platforms and brand identity positions you against competitors so you stand out from the crowd. Learning the proper strategies and practices to do so is imperative.
Imagine That’s learning series will continue with various events and presentations. Upcoming marketing seminars include another collaboration with Elevate CoSpace in Frisco on High Performance Website Design on July 1. Imagine That will also be attending the Digital Marketing Summit Conference in Denver.
As part of the educational program, Imagine That offers free lectures, courses, presentations, seminars and group workshops. For information about how to participate, or to organize a meeting/event, please contact us!